Insights
·strategy
Instagram Reels Strategy for 2025
Learn how to use Instagram Reels in 2025 to grow your brand. Discover strategies, algorithm tips, formats, and examples that boost reach and trust.
Strategy, creative, and production under one roof — for Jägermeister, DSW, Grace Foods, and 30+ consumer brands across retail, CPG, and food & beverage.
Selected work
Campaigns, content, and commerce for 30+ consumer brands across retail, CPG, and food & beverage — from Jägermeister and DSW to the challengers coming for them.
it's the water.

Content Creation
Keep It to Yourself
Save a Peach Campaign
Santa Cruz
We build marketing for consumer brands — retail, food & beverage, hospitality, and CPG — that move fast and think commercially.
Retail: Campaigns, in-store activation, content production
What we do
Ways to work together
Strategy through execution under one roof — so nothing gets lost in the handoff between the plan and the work.
Strategy, brand, and campaign built and shipped in weeks. You launch with a sales-ready system — and start selling immediately.
Best for: New products, new markets, and rebrands with a deadline.
We run as an extension of your marketing team — campaigns, content, and seasonal drops on a steady cadence. Always something new to say, always something new to sell.
Best for: Brands that need to keep shipping, month after month.
We reposition, modernize the identity, and rebuild the asset system so everything performs from day one.
Best for: Established brands that have outgrown their look.
Trusted By
Why Grid
You’ve probably tried at least one.
The A-team pitches, the B-team executes. Six weeks and three handoffs later, the moment is gone.
Beautiful assets, delivered on time — with no strategy for what they're supposed to sell.
A sharp deck that tells you what to do, and nobody stays to do it. Strategy without execution is expensive advice.
Strategy, creative, production, and retail under one roof — one team, accountable from positioning to purchase. It’s why 30+ consumer brands, from Jägermeister and DSW to fast-growing challengers, stopped choosing between the other three.
Insights
Insights
·strategy
Learn how to use Instagram Reels in 2025 to grow your brand. Discover strategies, algorithm tips, formats, and examples that boost reach and trust.
Insights
·announcement
How we helped Hisense Canada transform product stories into reusable video sales tools.
Insights
·strategy
Learn how daring, authentic content on TikTok, Instagram, YouTube, and emerging platforms can boost your brand presence in 2025. Discover strategies, formats, and trends to stay ahead.
Insights
·strategy
Learn how to use Instagram Reels in 2025 to grow your brand. Discover strategies, algorithm tips, formats, and examples that boost reach and trust.
Insights
·announcement
How we helped Hisense Canada transform product stories into reusable video sales tools.
Insights
·strategy
Learn how daring, authentic content on TikTok, Instagram, YouTube, and emerging platforms can boost your brand presence in 2025. Discover strategies, formats, and trends to stay ahead.
How it starts
Your goals, your market, the constraints. The commercial problem worth solving — not a brief for tactics.
A recommended program, scoped and costed. A point of view on what to do, not a sales deck asking what you want.
One team — strategy through execution — accountable to the outcome. You get the work, and the results.
Questions
We're a creative and commercial agency for consumer brands. We build the brand — strategy, positioning, identity — then run the marketing that sells it: campaigns, content, social, web, and retail. One team, under one roof, accountable from positioning to purchase.
Consumer brands across retail, CPG, food & beverage, hospitality, spirits, and cannabis — from names like Jägermeister, DSW, and Grace Foods to fast-growing challengers. If your product is bought on impulse and memory, we're built for you.
Yes — that's the point. Most agencies pitch strategy and hand execution to a B-team, or produce assets with no strategy behind them. We do both in one team, so nothing gets lost in a handoff.
Toronto and Miami, serving brands across North America. Photo, video, and content are produced in-house at Grid Studio.
No long pitch. You tell us the commercial problem; we come back with a recommendation and a scoped, costed plan — usually in market in weeks, not quarters. The first call comes with a point of view, not a sales deck.
It depends on scope — a launch, an always-on program, or a rebrand each price differently. Tell us your goals, timeline, and market and we'll map the fastest path from strategy to revenue, with a clear number attached.
Start a project
Tell us your goals, timeline, and market. We’ll map the fastest path from strategy to revenue.